VISUAL METHODS Chapter by Sarah Pink
- visual anthropology and visual sociology – subdiscipline in the development of visual methods.
In anthropology – Bateson and Mead
In sociology – Howard Becker – his was quote found in visual research methods text
Pinks work – field of the visual in ethnography – is critical of purely observational approaches
Ways of introducing photography and video in qualitative research include -
- The analysis of existing photos or video
- Using photos as prompts for discussion “photo elicitation”
- Asking informants to produce photographs or video along certain themes and questions to discuss and analyse later
- The researcher producing photos and video in collaboration with informants during participant observation or interviewing
Visual research is a creative process requiring researchers to respond creatively to their own research situation with well-informed innovations and adaptations to existing methods. P. 363
PLANNING VISUAL RESEARCH
A) Deciding which visual media and method to use –
- Appropriateness of using different media in specific cultural and persona contexts
- Privacy issues
- Institutional rules and regulations
- Possiblity of carrying out a pilot study to determine appropriateness beforehand
B) Innovative visual research can be costly
- cameras, batteries film and tapes, computing equipment, editing facilities for video making, developing, printing, digitalizing and reproductions costs, technical support or training that might be needed
- range of visual technology now available is immense,
- visual technologies constantly changing and evolving
- kind of camera may be dictated by research context eg small DV camera more appropriate in a home than big professional camera
C) Thinking about permissions and consent
-depends on context
- ethical issues and agreements
We often mix the visual with other methods – video with interview or participant observation – need to see as integrated into the process not visual as add-on
DOING VISUAL RESEARCH
A) Getting the informants - getting the informants is a challenge – Pink recommends developing a collaborative relationship with informants whereby they become involved in decision-making about the way the interview materials are used
B) Being a reflexive visual researcher – being aware of how our own experiences, knowledge and stand-points inform our interpretation with and interpretation of our informants
C) Understanding the meaning of the camera in the research context –
D) Introducing the camera – usually develop contact first and let them hold and use the technology being used
E) Working with informants – because anthropologists and sociologists have to negotiate with their informants to produce knowledge anyway, most research is collaborative
UNDERSTANDING AND ANALYSING VISUAL RESEARCH
- difficult to separate research and analysis in visual research
- might include reflexive analysis of process and relationships
QUOTES
“Photographs and videos do not tell us the whole story about either or own or our informants experiences; instead, like our written notes, they are subjective representations of reality.”
“The meanings of visual images are ambiguous and we cannot assume that a photograph or video recording produced during our research will always have the same meaning. It will be given different meaning according to the subjectivity of the person viewing and interpreting it.” Pg 371
“… doing ethnography is establishing rapport, selecting informants, transcribing texts, taking genealogies, mapping fields, keeping a diary, and so on. But it is not these things, techniques and received procedures, that define the enterprise. What defines it is the kind of intellectual effort it is: an elaborate venture in, to borrow a notion from Gilbert Ryle, ‘thick description’.” (Clifford Geertz, The Interpretation of Cultures, p.6
“Ethnography is an ambiguous term, representing both a process and a product. As a product an ethnography is usually a book.” (Michael H. Agar, The Professional Stranger p. 1